Multimedia Learning

כריכה קדמית
Cambridge University Press, 23 באפר׳ 2001 - 210 עמודים
For hundreds of years verbal messages - such as lectures and printed lessons - have been the primary means of explaining ideas to learners. In Multimedia Learning Richard Mayer explores ways of going beyond the purely verbal by combining words and pictures for effective teaching. Multimedia encyclopedias have become the latest addition to students reference tools, and the world wide web is full of messages that combine words and pictures. Do these forms of presentation help learners? If so, what is the best way to design multimedia messages for optimal learning? Drawing upon 10 years of research, the author provides seven principles for the design of multimedia messages and a cognitive theory of multimedia learning. In short, this book summarizes research aimed at realizing the promise of multimedia learning - that is, the potential of using words and pictures together to promote human understanding.
 

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תוכן

The Promise of Multimedia Learning
1
What Is Multimedia?
2
The Case for Multimedia Learning
3
Three Views of Multimedia Learning
5
Two Views of Multimedia Messages
8
Two Metaphors of Multimedia Learning
12
Three Kinds of Multimedia Learning Outcomes
15
Two Kinds of Active Learning
17
Research on Temporal Contiguity
102
Implications
111
Coherence Principle
113
Student Learning is Hurt When Interesting but Irrelevant Words and Pictures Are Added to a Multimedia Presentation
115
Student Learning is Hurt When Interesting but Irrelevant Sounds and Music Are Added to a Multimedia Presentation
123
Student Learning is Improved When Unneeded Words Are Eliminated from a Multimedia Presentation
128
Implications
132
Modality Principle
134

Multimedia Instructional Messages
21
How Lightning Storms Develop
22
How Brakes Work
30
How Pumps Work
35
Conclusion
39
A Cognitive Theory of Multimedia Learning
41
Three Assumptions of a Cognitive Theory of Multimedia Learning
42
Five Steps in a Cognitive Theory of Multimedia Learning
53
Examples of How Three Kinds of Presented Materials Are Processed
58
Conclusion
61
Multimedia Principle
63
Introduction
64
Research on Multimedia
72
Spatial Contiguity Principle
81
Introduction
82
Research on Spatial Contiguity
88
Implications
93
Temporal Contiguity Principle
96
Introduction
97
Introduction
135
Research on Modality
141
Implications
144
Redundancy Principle
147
Research on Redundancy
154
Implications
157
Individual Differences Principle
161
Questions about Multimedia Learning
162
Role of Learners Existing Knowledge
163
Role of Learners Spatial Ability
172
Implications
179
Principles of Multimedia Design
183
Five Questions About Multimedia
186
The Contributions and Challenges of Research on Multimedia Learning
192
REFERENCES
195
AUTHOR INDEX
203
SUBJECT INDEX
207
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