Hooked: How to Build Habit-Forming Products

כריכה קדמית
N. Eyal, 2014 - 184 עמודים
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This book introduces readers to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this book gives readers: - Practical insights to create user habits that stick. - Actionable steps for building products people love. - Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products. Nir Eyal distilled years of research, consulting and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

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LibraryThing Review

ביקורת משתמש  - eheinlen - LibraryThing

I found this book to be very interesting, informational and easy-to-read. My only complaint with it is a minor one in that, at one point, the author started a sentence with a number written numerically. You should never do that. קרא סקירה מלאה

LibraryThing Review

ביקורת משתמש  - eheinlen - LibraryThing

I found this book to be very interesting, informational and easy-to-read. My only complaint with it is a minor one in that, at one point, the author started a sentence with a number written numerically. You should never do that. קרא סקירה מלאה

מהדורות אחרות - הצג הכל

מידע על המחבר (2014)

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. He is an advisor to several Bay Area startups, venture capital firms, and incubators. Since 2003, Nir has founded two technology companies. His most recent startup received venture funding from Kleiner Perkins Caufield & Byers. Nir has lectured at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. His writing appears in The Atlantic, Harvard Business Review, Forbes, Psychology Today, TechCrunch, and his blog, NirAndFar.com. Nir attended the Stanford Graduate School of Business and Emory University.

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