Principles of MarketingPearson Prentice Hall, 2012 - 613 עמודים Learn how to create value and gain loyal customers.
Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.
The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate. |
מהדורות אחרות - הצג הכל
Principles of Marketing <span dir=ltr>Philip T. Kotler</span>,<span dir=ltr>Gary Armstrong</span> אין תצוגה מקדימה זמינה - 2011 |
Principles of Marketing <span dir=ltr>Philip J. Kotler</span>,<span dir=ltr>Gary Armstrong</span> אין תצוגה מקדימה זמינה - 2011 |