Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design

כריכה קדמית
John Wiley & Sons, 2 בספט׳ 2011 - 256 עמודים
Effective creative strategies and campaigns for business owners or marketers

Whether it's on the Web, in a book, or live in-person, the most effective solutions are those that unexpectedly grab our attention. David Langton and Anita Campbell identify eye-catching and thought-provoking marketing and PR tips, ideas, and creative "stunts." This compendium of winning ideas will inspire small business leaders, creative professionals, and students. Award-winning visual communication designer David Langton has worked for a range of businesses from Fortune 500 leaders to small businesses. Anita Campbell, an internationally known small business expert, reaches over 2 million small business owners and stakeholders annually.

Through case studies, photos, and illustrations, Visual Marketing displays creative marketing campaigns that brought attention to small businesses in unique, compelling, and unexpected ways.

  • Online visual marketing solutions may include apps, interactive games tools and modules; infographics; HTML emails / e-newsletters; widgets; YouTube videos; flash animation; social networking campaigns; websites, weblets, mini-sites; blogs; podcasts / MP3s; projected signage; PowerPoint / keynote presentations
  • In print solutions may include brochures, flyers; annual reports; books; direct mail, post cards; newsletters; invitations; letters; press releases; infographics
  • On-site, giveaways, exhibit, and tradeshow solutions may include live events and performances; signs; billboards; exhibits; banners; tent cards; posters; plasmas screens; kiosks; giveaways: tchotchkes, t-shirts, tote bags, etc.; floor graphics/vinyl graphic wraps

With Visual Marketing, you'll discover 99 powerful strategies for capturing the attention of your potential customers.

 

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תוכן

Acknowledgments
Using a FlashBased
Appealing to Consumers with
Focusing
Using Cartoons
When Is a Cup of Tea More Than Just Another Cup?
Gaining Media
A Visual Marketing Firm Uses Optical Illusions to See Things
Market
Your Target Market with a Banner Containing Images and
Using Free Samples to Promote
Power to the Print Item Posters Brochures
Using Unconventional
Establishing an Identity That
Using
Using an Iconic Symbol

Combining Staged
Using Bright and Unique
Tying in
Images are Everywhere in the Physical World
Getting
Using Posters
Using
Promotional Giveaways Makes a Big Splash
Combining Professional
Using Beautiful Evocative
Incorporating
Expressing
Making Your Business Story Come
Expressing Your
Creating an Intentionally Retro
זכויות יוצרים

מהדורות אחרות - הצג הכל

מונחים וביטויים נפוצים

מידע על המחבר (2011)

DAVID LANGTON is a visual communication designer, blogger, and author on visual design. He has more than 20 years experience providing conceptual direction for Fortune 500 companies and small businesses. He is cofounder of?Langton Cherubino Group, a communications design firm, based in NYC, dedicated to improving the way that businesses and their audiences interact.

ANITA CAMPBELL is CEO and founder of Small Business Trends, smallbiztrends.com, an award-winning website reaching over 300,000 small-business owners each month. She hosts a weekly Internet radio podcast show featuring interviews with small-business owners and entrepreneurs and owns BizSugar, another small-business social media site.

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