Hit Brands: How Music Builds Value for the World's Smartest BrandsSpringer, 31 באוק׳ 2013 - 201 עמודים Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact. |
תוכן
1 | |
2 The History of Music and Brand Relationships | 23 |
3 Music as Identity | 31 |
4 Case Studies for Music as Identity | 42 |
5 Music as Engagement | 81 |
6 Case Studies for Music as Engagement | 91 |
7 Music as Currency | 120 |
8 Case Studies for Music as Currency | 157 |
9 The Future | 184 |
Notes | 189 |
193 | |
מהדורות אחרות - הצג הכל
מונחים וביטויים נפוצים
advertising agencies album artists assets audience audio identity band Barclaycard become brand identity brand personality campaign clients Coca-Cola coffee Coke commercial communications consumer base contactless Converse Rubber Tracks Converse’s Cottrill create creative credibility customers date accessed 25 deliver develop emotional engage experience Facebook fans Figura NESCAFÉ global Gorillaz Green Label Sound handset Hit Brands important iPhone iTunes jingle K’naan launched licensing listen Mark Ronson marketing million Mountain Dew music and brands music branding music industry music planning music program musical choices musical identity Napster NESTLÉ Nokia Nokia tune percent piece of music play radio record labels relationship retail Sephora Seuge Smashburger Social Empowerment social media song sonic branding sonic logo soundtrack strategy successful sumer Sunglass Hut target demographic teens television tion touchpoint unique YouTube