Consumer Behavior in Asia: Issues and Marketing PracticeRoutledge, 23 ביוני 2014 - 130 עמודים Understand the Asian consumer’s demands and effective marketing strategies! The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational firms looking for market entry or expansion in China. At the same time, the evolution of the Chinese economy and the increasing heterogeneity of Chinese consumers also pose a great deal of challenges for global marketers trying to assess and evaluate the Chinese market. Consumer Behavior in Asia: Issues and Marketing Practice will help marketers and market researchers understand Asia’s consumer market by providing you with a consumer segmentation of China’s 1.25 billion population as it explores Asia’s cultural values, consumer perceptions, and attitudes. From this book, you will discover everything from perceptions and preferences toward advertising and different consumer goods to the emergence and growth of different upper class sectors. Consumer Behavior in Asia provides you with demographics, psychographics, and life-styles of Asian consumers to assist you in successfully entering the Asian market. Academics and business executives will be able to examine the emergence of the Asian markets and focus on the similarities and differences of Asian consumers with Western counterparts. Consumer Behavior in Asia will enable you to accurately assess market demands and enact effective marketing strategies. With this essential book you will explore several studies that reveal information on Asian consumers, including:
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מתוך הספר
תוצאות 1-5 מתוך 23
עמוד 2
... regional markets in China will greatly enhance the competitiveness of firms looking for long-term prosperity in China. The study by Patricia M. Anderson and Xiaohong He tested the behavior of Chinese and American consumers with respect ...
... regional markets in China will greatly enhance the competitiveness of firms looking for long-term prosperity in China. The study by Patricia M. Anderson and Xiaohong He tested the behavior of Chinese and American consumers with respect ...
עמוד 20
הגעת למגבלת הצפייה עבור ספר זה מדוע?.
הגעת למגבלת הצפייה עבור ספר זה מדוע?.
עמוד 28
הגעת למגבלת הצפייה עבור ספר זה מדוע?.
הגעת למגבלת הצפייה עבור ספר זה מדוע?.
עמוד 41
הגעת למגבלת הצפייה עבור ספר זה מדוע?.
הגעת למגבלת הצפייה עבור ספר זה מדוע?.
עמוד 43
הגעת למגבלת הצפייה עבור ספר זה מדוע?.
הגעת למגבלת הצפייה עבור ספר זה מדוע?.
תוכן
1 | |
5 | |
A CrossCountry Comparison | 23 |
Exploring Generation XASIAS Attitudes Towards Advertising | 41 |
A Hybrid Approach | 55 |
Implications for Research and Marketing | 77 |
A Proposed Model of GiftPurchasing Behavior in Hong Kong | 97 |
Index | 117 |
מהדורות אחרות - הצג הכל
Consumer Behavior in Asia: Issues and Marketing Practice <span dir=ltr>Tsang-sing Chan</span> תצוגה מקדימה מוגבלת - 1999 |
Consumer Behavior in Asia: Issues and Marketing Practice <span dir=ltr>Erdener Kaynak</span> אין תצוגה מקדימה זמינה - 2016 |
מונחים וביטויים נפוצים
advertising Advertising Age areas Asian Behavior in Asia Beijing Belk brand consideration brand evaluation brand name brand rejection buying Canada Canadian Chicken China Chinese consumers Chinese cultural values COB and brand con consideration and rejection Consumer Behavior COO information Country Images cues culture/environment demographic economic fast food foreign gift giving gift purchasing gift-giving givers Guangdong guanxi Han Chinese Haworth Haworth Document Delivery Haworth Press Heslop Hong Kong Hulland impact implications important income influence International Business Press Japan Journal of International Journal of Marketing Kentucky Fried Chicken mar market segmentation marketing mix marketing strategies marketing-mix MNCs NICs overall Papadopoulos People’s Republic perceptions Pizza Hut PRC consumers product category product evaluations psychographics purchase value questionnaire recipients reciprocity regional markets respondents restaurants satisfaction assurance social subject nationality sumers symbolism t-shirts T. S. Chan Table target tion variables Western Xers