Consumer Behavior in Asia: Issues and Marketing PracticeRoutledge, 23 ביוני 2014 - 130 עמודים Understand the Asian consumer’s demands and effective marketing strategies! The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational firms looking for market entry or expansion in China. At the same time, the evolution of the Chinese economy and the increasing heterogeneity of Chinese consumers also pose a great deal of challenges for global marketers trying to assess and evaluate the Chinese market. Consumer Behavior in Asia: Issues and Marketing Practice will help marketers and market researchers understand Asia’s consumer market by providing you with a consumer segmentation of China’s 1.25 billion population as it explores Asia’s cultural values, consumer perceptions, and attitudes. From this book, you will discover everything from perceptions and preferences toward advertising and different consumer goods to the emergence and growth of different upper class sectors. Consumer Behavior in Asia provides you with demographics, psychographics, and life-styles of Asian consumers to assist you in successfully entering the Asian market. Academics and business executives will be able to examine the emergence of the Asian markets and focus on the similarities and differences of Asian consumers with Western counterparts. Consumer Behavior in Asia will enable you to accurately assess market demands and enact effective marketing strategies. With this essential book you will explore several studies that reveal information on Asian consumers, including:
|
מתוך הספר
תוצאות 1-5 מתוך 35
עמוד
... Canada and in the People's Republic of China Sadrudin A. Ahmed Alain dAstous The Effects of Country-of-Brand and Brand Name on Product Evaluation and Consideration: A Cross-Country Comparison John S. Hulland Communicating with the ...
... Canada and in the People's Republic of China Sadrudin A. Ahmed Alain dAstous The Effects of Country-of-Brand and Brand Name on Product Evaluation and Consideration: A Cross-Country Comparison John S. Hulland Communicating with the ...
עמוד
... Canada and excelled to Director of Graduate Studies and Research at Saint Mary's University in Halifax. Dr. Chan is active in research and has published six books and over 60 articles and papers in the areas of international marketing ...
... Canada and excelled to Director of Graduate Studies and Research at Saint Mary's University in Halifax. Dr. Chan is active in research and has published six books and over 60 articles and papers in the areas of international marketing ...
עמוד 1
... Canadian male consumers in their judgments of the quality and purchase value of six product categories. Their results showed ... Canada and Hong Kong. Both the country-of-brand and brand name were found to have a significant impact on ...
... Canadian male consumers in their judgments of the quality and purchase value of six product categories. Their results showed ... Canada and Hong Kong. Both the country-of-brand and brand name were found to have a significant impact on ...
עמוד 3
... Canada); Michael Bond, Andrew C. F. Chan, Michael Hui, and H. F. Lau (Chinese University of Hong Kong); David Tse ... Canada). To these friends and colleagues, I express my sincere gratitude. Product-Country Images in Canada and in the ...
... Canada); Michael Bond, Andrew C. F. Chan, Michael Hui, and H. F. Lau (Chinese University of Hong Kong); David Tse ... Canada). To these friends and colleagues, I express my sincere gratitude. Product-Country Images in Canada and in the ...
עמוד 5
... Canada were obtained in a multi-cue context. The results show that Canadian and Chinese consumers put more emphasis on country of design and country of assembly than on brand names in their product evaluations. However, unlike the ...
... Canada were obtained in a multi-cue context. The results show that Canadian and Chinese consumers put more emphasis on country of design and country of assembly than on brand names in their product evaluations. However, unlike the ...
תוכן
1 | |
5 | |
A CrossCountry Comparison | 23 |
Exploring Generation XASIAS Attitudes Towards Advertising | 41 |
A Hybrid Approach | 55 |
Implications for Research and Marketing | 77 |
A Proposed Model of GiftPurchasing Behavior in Hong Kong | 97 |
Index | 117 |
מהדורות אחרות - הצג הכל
Consumer Behavior in Asia: Issues and Marketing Practice <span dir=ltr>Tsang-sing Chan</span> תצוגה מקדימה מוגבלת - 1999 |
Consumer Behavior in Asia: Issues and Marketing Practice <span dir=ltr>Erdener Kaynak</span> אין תצוגה מקדימה זמינה - 2016 |
מונחים וביטויים נפוצים
advertising Advertising Age areas Asian Behavior in Asia Beijing Belk brand consideration brand evaluation brand name brand rejection buying Canada Canadian Chicken China Chinese consumers Chinese cultural values COB and brand con consideration and rejection Consumer Behavior COO information Country Images cues culture/environment demographic economic fast food foreign gift giving gift purchasing gift-giving givers Guangdong guanxi Han Chinese Haworth Haworth Document Delivery Haworth Press Heslop Hong Kong Hulland impact implications important income influence International Business Press Japan Journal of International Journal of Marketing Kentucky Fried Chicken mar market segmentation marketing mix marketing strategies marketing-mix MNCs NICs overall Papadopoulos People’s Republic perceptions Pizza Hut PRC consumers product category product evaluations psychographics purchase value questionnaire recipients reciprocity regional markets respondents restaurants satisfaction assurance social subject nationality sumers symbolism t-shirts T. S. Chan Table target tion variables Western Xers