Where Good Ideas Come From: The Natural History of Innovation

כריכה קדמית
Penguin, 4 באוק׳ 2011 - 344 עמודים
A fascinating deep dive on innovation from the New York Times bestselling author of How We Got To Now and Unexpected Life

The printing press, the pencil, the flush toilet, the battery--these are all great ideas. But where do they come from? What kind of environment breeds them? What sparks the flash of brilliance? How do we generate the breakthrough technologies that push forward our lives, our society, our culture? Steven Johnson's answers are revelatory as he identifies the seven key patterns behind genuine innovation, and traces them across time and disciplines. From Darwin and Freud to the halls of Google and Apple, Johnson investigates the innovation hubs throughout modern time and pulls out the approaches and commonalities that seem to appear at moments of originality.
 

תוכן

Introduction
1
THE ADJACENT POSSIBLE
23
Acknowledgments
247
Notes and Further Reading
295
זכויות יוצרים

מהדורות אחרות - הצג הכל

מונחים וביטויים נפוצים

מידע על המחבר (2011)

Steven Johnson is the bestselling author of Future Perfect, Where Good Ideas Come From, The Invention of Air, The Ghost Map, and Everything Bad is Good for You, and is the editor of The Innovator's Cookbook. He is the founder of a variety of influential websites and writes for Time, WiredThe New York Times, and The Wall Street Journal. He lives in Marin County, California, with his wife and three sons.

מידע ביבליוגרפי