Hooked: How to Build Habit-Forming Products: Online Workshop Edition

כריכה קדמית
Nir & Far, 15 בדצמ׳ 2022
The Hooked workshop is designed to give you practical insights and actionable steps for building products people love and use regularly. This workshop teaches the model for customer habit formation being used by some of the world's most successful companies.There are two main elements to the Hooked Online Workshop: the online resources and the workbook. The exercises help to reinforce the material covered in each section of the Hooked Online Workshop and encourage you to apply the model to your own product or service.

מהדורות אחרות - הצג הכל

מידע על המחבר (2022)

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir previously taught as a Lecturer in Marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.Nir co-founded and sold two tech companies since 2003 and was dubbed by The M.I.T. Technology Review as, "The Prophet of Habit-Forming Technology." Bloomberg Businessweek wrote, "Nir Eyal is the habits guy. Want to understand how to get app users to come back again and again? Then Eyal is your man."He is the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life.Indistractable received critical acclaim, winning the Outstanding Works of Literature Award as well as being named one of the Best Business and Leadership Books of the Year by Amazon and one of the Best Personal Development Books of the Year by Audible. The Globe and Mail called Indistractable, "the best business book of 2019."In addition to blogging at NirAndFar.com, Nir's writing has been featured in The New York Times, The Harvard Business Review, Time Magazine, and Psychology Today.Nir attended The Stanford Graduate School of Business and Emory University.

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