Youtility: Why Smart Marketing Is about Help Not HypePenguin, 27 ביוני 2013 - 240 עמודים The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. |
תוכן
Chapter 2 | |
PART II | |
Radical Transparency | |
Chapter 6 | |
Six Blueprints to Create Youtility | |
Market Your Marketing | |
Keeping Score | |
Email | |
מהדורות אחרות - הצג הכל
Youtility: Why Smart Marketing Is about Help Not Hype <span dir=ltr>Jay Baer</span> תצוגה מקדימה מוגבלת - 2013 |
Youtility: Why Smart Marketing Is about Help Not Hype <span dir=ltr>Jay Baer</span> אין תצוגה מקדימה זמינה - 2013 |
מונחים וביטויים נפוצים
accessed January 26 Angie’s List asked audience Big Poppa blog blog post brand Car Seat Helper Chapter Charmin Clorox Columbia Sportswear company’s consumers Content Marketing create Youtility customers and prospects Dan Deacon downloaded e-mail employees ExactTarget Facebook Facebook Advertising frame-of-mind awareness Freezer Burns friend-of-mine awareness Geek Squad going Google Google Trends Hilton HiltonSuggests Holiday World HubSpot impact inbound marketing insourcing interactive marketing Internet Interview iPhone January 21 lawn McDonald’s McDonald’s Canada messages metrics mobile app mobile application mobile device OpenView percent Phoenix Children’s Hospital Pools and Spas promote prospective customers providing purchase Radical Transparency recommendations retail River Pools says search engine self-serve information selling shoppers Siri Sit or Squat smartphone social media swimming pool Taxi Mike there’s tool top-of-mind awareness trust tweets Twitter users visitors Warby Parker Web Analytics What’s Youtility YouTube