The Strategy Process: Concepts, Contexts, CasesPrentice Hall, 1991 - 1083 עמודים This volume integrates human relations aspects of Strategic Management (Organizational Behavior, Power and Politics, Organizational Design) with the more mathematical analytical aspects which have been derived from Financial Analysis, Economic Analysis, Portfolio Analysis, and Operations Management. |
תוכן
The Strategy Concept | 3 |
The Strategist | 20 |
Formulating Strategy | 44 |
זכויות יוצרים | |
21 קטעים אחרים שאינם מוצגים
מהדורות אחרות - הצג הכל
מונחים וביטויים נפוצים
activities advertising areas assets basic Biogen Board Burger King capital cars center of gravity company's competitive competitors concept consumer context coordination corporate cost customers decisions directors diversification division economic electronic employees engineering entrepreneurial equipment equity executive EXHIBIT Exxon Federal firms Ford formal function Gallo Genentech goals Henry Mintzberg Hewlett Packard Honda ideology important income industry instant cameras integrated Intel internal investment James Brian Quinn Japan Japanese loans machine major manufacturing Matsushita ment merger million National newspaper operations organization organizational personal computer Pillsbury Pillsbury Company planning plant Polaroid Polaroid Corporation Polavision political position problems profit responsibility S&Ls share social Source Spoor strategy structure suppliers Taurus Team Taurus tion Total U.S. Steel United vice president York Times Company ZapMail