Hooked: How to Build Habit-Forming Products

כריכה קדמית
Penguin Books Limited, 4 בנוב׳ 2014 - 256 עמודים
5 ביקורות

Nir Eyal reveals how successful companies create products people can't put down - and shows how you can do it too.

INTERNATIONAL BESTSELLER WITH OVER 200,000 COPIES SOLD WORLDWIDE

Based on years of research, consulting, and practical experience, Hooked:

* Shows how to create user habits that stick
* Includes practical insights and riveting examples, from the iPhone to Twitter, Pinterest and the Bible App
* Explains how products influence our behaviour

'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup

'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & Mather

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LibraryThing Review

ביקורת משתמש  - eheinlen - LibraryThing

I found this book to be very interesting, informational and easy-to-read. My only complaint with it is a minor one in that, at one point, the author started a sentence with a number written numerically. You should never do that. קרא סקירה מלאה

LibraryThing Review

ביקורת משתמש  - eheinlen - LibraryThing

I found this book to be very interesting, informational and easy-to-read. My only complaint with it is a minor one in that, at one point, the author started a sentence with a number written numerically. You should never do that. קרא סקירה מלאה

מהדורות אחרות - הצג הכל

Hooked: How to Build Habit-Forming Products
<span dir=ltr>Nir Eyal</span>‏
תצוגה מקדימה מוגבלת - 2014
Hooked: How to Build Habit-Forming Products
<span dir=ltr>Nir Eyal</span>‏
אין תצוגה מקדימה זמינה - 2014
Hooked: A Guide to Building Habit-Forming Products
<span dir=ltr>Nir Eyal</span>‏,<span dir=ltr>Ryan Hoover</span>‏
אין תצוגה מקדימה זמינה - 2013
הצג הכל »

מידע על המחבר (2014)

Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

מידע ביבליוגרפי

QR code for Hooked
כותרתHooked: How to Build Habit-Forming Products
מאתNir Eyal
הוצאהPenguin Books Limited, 2014
ISBN0241971853, 9780241971857
אורך256 עמודים
  
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