Nudge: Improving Decisions About Health, Wealth, and HappinessPenguin, 24 בפבר׳ 2009 - 320 עמודים Now available: Nudge: The Final Edition The original edition of the multimillion-copy New York Times bestseller by the winner of the Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions—for fans of Malcolm Gladwell’s Blink, Charles Duhigg’s The Power of Habit, James Clear’s Atomic Habits, and Daniel Kahneman’s Thinking, Fast and Slow Named a Best Book of the Year by The Economist and the Financial Times Every day we make choices—about what to buy or eat, about financial investments or our children’s health and education, even about the causes we champion or the planet itself. Unfortunately, we often choose poorly. Nudge is about how we make these choices and how we can make better ones. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein show that no choice is ever presented to us in a neutral way, and that we are all susceptible to biases that can lead us to make bad decisions. But by knowing how people think, we can use sensible “choice architecture” to nudge people toward the best decisions for ourselves, our families, and our society, without restricting our freedom of choice. |
תוכן
PARTI HUMANS AND ECONS | 6 |
Biases and Blunders | 17 |
Resisting Temptation | 40 |
Following the Herd | 53 |
When Do We Need a Nudge? | 74 |
Choice Architecture | 83 |
MONEY | 95 |
Save More Tomorrow | 105 |
Smorgasbord Style | 147 |
CONTENTS | 159 |
FREEDOM | 199 |
Should Patients Be Forced to Buy Lottery Tickets? | 209 |
Privatizing Marriage | 217 |
A Dozen Nudges | 231 |
Objections | 239 |
The Real Third Way | 255 |
מהדורות אחרות - הצג הכל
Nudge: Improving Decisions about Health, Wealth and Happiness <span dir=ltr>Richard H. Thaler</span> אין תצוגה מקדימה זמינה - 2008 |
מונחים וביטויים נפוצים
American architects asked automatic enrollment Automatic System behavior Benartzi benefits better borrowers choice architecture choose civil unions company stock consumers costs credit card Daniel Daniel Kahneman decisions default fund default option default rule dollars domains donations donors drive drug plan economists Econs effect employees energy environmental example feedback fees George Loewenstein Gilovich goal greenhouse gas Humans incentives increase invest investors Kahneman less libertarian paternalism loans loss aversion malpractice marriage Matthew Rabin Medicare Medicare Part D ment mental accounting mortgage nudge offer official organ organ donations participants paternalists patients people's percent portfolio prefer prescription drug presumed consent problem random RECAP Reflective System retirement risk Save More Tomorrow savings rate self-serving bias seniors status quo bias strategy Sunstein switch Thaler tion