PropagandaH. Liveright, 1928 - 159 עמודים |
מהדורות אחרות - הצג הכל
מונחים וביטויים נפוצים
1817 LIBRARIES activities advertising aims American appeal artist Association beauty Beech-Nut big business cliché client club commercial competition consciousness coöperation corporation counsel on public create circumstances demand dramatic economic effect emotional fact fashion function ganda group leaders group mind habits ideas important industry influence institution intelligent interest invisible government issue Ivory soap Jackson Heights leadership magazines manipulation manufacturer means ment methods MICHIGAN MICHIGAN UNIVERSITY millions modern modified Mohawk Valley museum music room National newspaper nomic organized persons piano platform point of view political campaign politician Pope Urban VIII president prestige problem profession propa propaganda propagandist public acceptance public mind public opinion public relations counsel radio realized scientific seeks sell silk soap society tariff tion to-day tooth paste understand UNIVE utilized velvet VERSITY voters Walter Lippmann women word York
קטעים בולטים
עמוד 9 - The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. . . . We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of.
עמוד 9 - In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons... who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind.
עמוד 28 - It was, of course, the astounding success of propaganda during the war that opened the eyes of the intelligent few in all departments of life to the possibilities of regimenting the public mind . . . the manipulators of patriotic opinion made use of the mental cliches and...
עמוד 50 - Trotter and Le Bon concluded that the group mind does not think in the strict sense of the word. In place of thoughts it has impulses, habits and emotions. In making up its mind its first impulse is usually to follow the example of a trusted leader.
עמוד 47 - If we understand the mechanism and motives of the group mind, is it not possible to control and regiment the masses according to our will without their knowing it? ... theory and practice have combined with sufficient success to permit us to know that in certain cases we can effect some change in public opinion with a fair degree of accuracy by operating a certain mechanism...
עמוד 31 - is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of the country ... It is the intelligent minorities which need to make use of propaganda continuously and systematically.
עמוד 28 - It takes account not merely of the individual, nor even of the mass mind alone, but also and especially of the anatomy of society, with its interlocking group formations and loyalties.
עמוד 20 - propaganda" carries to many minds an unpleasant connotation. Yet whether, in any instance, propaganda is good or bad depends upon the merit of the cause urged, and the correctness of the information published.
עמוד 20 - Universal literacy was supposed to educate the common man to control his environment. Once he could read and write he would have a mind fit to rule. So ran the democratic doctrine. But instead of a mind, universal literacy has given him rubber stamps, rubber stamps inked with advertising slogans, with editorials, with published scientific data, with the trivialities of the tabloids and the platitudes of history, but quite innocent of original thought. Each man's rubber...
עמוד 26 - Masonic matters, and also in various charitable organizations, especially the Association for the Improvement of the Condition of the Poor of New York.
הפניות לספר זה
Propaganda and Persuasion <span dir=ltr>Garth Jowett</span>,<span dir=ltr>Victoria O'Donnell</span> תצוגה מקדימה מוגבלת - 2006 |
Public Relations: An Introduction <span dir=ltr>Shirley Harrison</span> אין תצוגה מקדימה זמינה - 2000 |