The Active Consumer: Novelty and Surprise in Consumer ChoiceThe Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This book provides an economic-theoretical understanding of this phenomenon and the many ways in which innovation can structure consumer choice. The authors show from different points of view how central novelty can be in consumer behaviour, how it relates to technical change and how new consumer capabilities are developed and organized. |
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מהדורות אחרות - הצג הכל
The Active Consumer: Novelty and Surprise in Consumer Choice <span dir=ltr>Marina Bianchi</span> תצוגה מקדימה מוגבלת - 2006 |
The Active Consumer: Novelty and Surprise in Consumer Choice <span dir=ltr>Marina Bianchi</span> אין תצוגה מקדימה זמינה - 1998 |
מונחים וביטויים נפוצים
aesthetic alternative approach argued Becker become Bianchi calculus calicoes Cambridge capabilities capital cent chapter characteristics choose collective commodities consumer behaviour consumer capital consumer choice Consumer Research consumer sovereignty consumer theory consumer-collector consumer’s consumption activities contemporary costs cultural Debreu decision defined demand distinction economic analysis economic theory economists Edgeworth effect efficiency eighteenth century Ethics example existing fashion firms goals hedonism important income increase indifference curve individual industrial revolution innovation interpretation involved Journal Lancaster Lancaster’s Langlois learning London mass customization maximization McKendrick modern needs neoclassical networks notion novel novelty objects observed Old Bailey one’s ordinal utility Oxford paradigm Pareto particular play pleasure possible postmodern preferences problem rarefaction rational choice rational choice theory real wages role routines satisfaction Scitovsky semiotic signified signs social society standard Stigler strategies structure sumer tastes tion traditional transaction University Press utility function Uusitalo
מידע ביבליוגרפי
| כותרת | The Active Consumer: Novelty and Surprise in Consumer Choice Routledge Frontiers of Political Economy |
| עורך | Marina Bianchi |
| הוצאה | Routledge, 2006 |
| ISBN | 1134693818, 9781134693818 |
| אורך | 288 עמודים |
| ייצא ציטוט ביביליוגרפי | BiBTeX EndNote RefMan |