Consumer Behavior in Asia: Issues and Marketing PracticeRoutledge, 23 ביוני 2014 - 130 עמודים Understand the Asian consumer’s demands and effective marketing strategies! The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational firms looking for market entry or expansion in China. At the same time, the evolution of the Chinese economy and the increasing heterogeneity of Chinese consumers also pose a great deal of challenges for global marketers trying to assess and evaluate the Chinese market. Consumer Behavior in Asia: Issues and Marketing Practice will help marketers and market researchers understand Asia’s consumer market by providing you with a consumer segmentation of China’s 1.25 billion population as it explores Asia’s cultural values, consumer perceptions, and attitudes. From this book, you will discover everything from perceptions and preferences toward advertising and different consumer goods to the emergence and growth of different upper class sectors. Consumer Behavior in Asia provides you with demographics, psychographics, and life-styles of Asian consumers to assist you in successfully entering the Asian market. Academics and business executives will be able to examine the emergence of the Asian markets and focus on the similarities and differences of Asian consumers with Western counterparts. Consumer Behavior in Asia will enable you to accurately assess market demands and enact effective marketing strategies. With this essential book you will explore several studies that reveal information on Asian consumers, including:
|
מתוך הספר
תוצאות 1-5 מתוך 19
עמוד 2
... respondents considering advertising to be at least somewhat essential . The most important managerial implication for global marketers would be to ignore popular ( unverified ) stereotypes and look at the Asian markets individually with ...
... respondents considering advertising to be at least somewhat essential . The most important managerial implication for global marketers would be to ignore popular ( unverified ) stereotypes and look at the Asian markets individually with ...
עמוד
... respondents felt that buying a refrigerator was more important, more difficult and required a greater extent of information search than buying a camera or a t-shirt. The Canadians felt similarly with regard to automobiles versus VCRs ...
... respondents felt that buying a refrigerator was more important, more difficult and required a greater extent of information search than buying a camera or a t-shirt. The Canadians felt similarly with regard to automobiles versus VCRs ...
עמוד 9
... respondents ( in the pre - test and in the main study ) did not experience any difficulty in responding to the stimuli . Questionnaire The questionnaire , written in French and Chinese language , consisted of three main parts . In the ...
... respondents ( in the pre - test and in the main study ) did not experience any difficulty in responding to the stimuli . Questionnaire The questionnaire , written in French and Chinese language , consisted of three main parts . In the ...
עמוד 11
... respondents were provided with descriptive information . COD was defined as the country where the product is conceived , designed or engineered . COA was described as the country where the product is assembled or manufactured . The ...
... respondents were provided with descriptive information . COD was defined as the country where the product is conceived , designed or engineered . COA was described as the country where the product is assembled or manufactured . The ...
עמוד 12
... respondents had to be males over 18 years of age . This was done because research conducted in less developed countries ( Green et al . 1983 ) and in China ( Ford , LaTour and Henthorne 1995 ) has shown that buying decisions of complex ...
... respondents had to be males over 18 years of age . This was done because research conducted in less developed countries ( Green et al . 1983 ) and in China ( Ford , LaTour and Henthorne 1995 ) has shown that buying decisions of complex ...
תוכן
1 | |
Special Bibliographic Notes related to special journal issues | 15 |
Contents Pages in Management University of Manchester | 23 |
Exploring Generation XASIAS | 41 |
Management Marketing Abstracts | 48 |
A Hybrid Approach | 55 |
Culture and the FastFood Marketing Mix in the Peoples | 77 |
מהדורות אחרות - הצג הכל
Consumer Behavior in Asia: Issues and Marketing Practice <span dir=ltr>Tsang-sing Chan</span> תצוגה מקדימה מוגבלת - 1999 |
Consumer Behavior in Asia: Issues and Marketing Practice <span dir=ltr>Erdener Kaynak</span> אין תצוגה מקדימה זמינה - 2016 |
מונחים וביטויים נפוצים
advertising American areas Asia Asian assembly associated assurance attitudes brand consideration brand evaluation brand name buying Canada Canadian China Chinese consumers Chinese cultural values choice cities consider Consumer Behavior consumer market COO information Country-of-Origin cues demographic economic economy effects examined example face factors fast food findings foreign gift gift giving givers global greater Haworth Press Hong Kong impact implications important included income indicate individual industrial influence International Business involvement Issues Italy Japan Journal of International less limited major Management mean MNCs North overall perceptions population positive PRC2 present product evaluations purchase recent region rejection relationship relative respondents Review role sample segment significant social South Korea statistically strategies subjects suggest survey Table tion understanding University variables various Western Xers