Consumer Behavior in Asia: Issues and Marketing PracticeRoutledge, 23 ביוני 2014 - 130 עמודים Understand the Asian consumer’s demands and effective marketing strategies! The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational firms looking for market entry or expansion in China. At the same time, the evolution of the Chinese economy and the increasing heterogeneity of Chinese consumers also pose a great deal of challenges for global marketers trying to assess and evaluate the Chinese market. Consumer Behavior in Asia: Issues and Marketing Practice will help marketers and market researchers understand Asia’s consumer market by providing you with a consumer segmentation of China’s 1.25 billion population as it explores Asia’s cultural values, consumer perceptions, and attitudes. From this book, you will discover everything from perceptions and preferences toward advertising and different consumer goods to the emergence and growth of different upper class sectors. Consumer Behavior in Asia provides you with demographics, psychographics, and life-styles of Asian consumers to assist you in successfully entering the Asian market. Academics and business executives will be able to examine the emergence of the Asian markets and focus on the similarities and differences of Asian consumers with Western counterparts. Consumer Behavior in Asia will enable you to accurately assess market demands and enact effective marketing strategies. With this essential book you will explore several studies that reveal information on Asian consumers, including:
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מתוך הספר
תוצאות 1-5 מתוך 38
עמוד 1
... impacts on each of these constructs . The study by John S. Hulland examined consumer product evaluation ... impact that some brands have on brand consideration and rejection beyond the effects of coun- try - of - brand . In ...
... impacts on each of these constructs . The study by John S. Hulland examined consumer product evaluation ... impact that some brands have on brand consideration and rejection beyond the effects of coun- try - of - brand . In ...
עמוד 3
... impact of cultural forces . With the constructs defined and propositions organized , empirical studies are being conducted to compare Hong Kong ( as a Special Administrative Region of China ) with other major cities in China to evaluate ...
... impact of cultural forces . With the constructs defined and propositions organized , empirical studies are being conducted to compare Hong Kong ( as a Special Administrative Region of China ) with other major cities in China to evaluate ...
עמוד 6
... impact of the COO cue . These criti- cisms generated a widespread response and several subsequent studies were designed to overcome these limitations . More recently , Ozsomer and Cavusgil ( 1991 ) , Chao ( 1993 ) and Samiee ( 1994 ) ...
... impact of the COO cue . These criti- cisms generated a widespread response and several subsequent studies were designed to overcome these limitations . More recently , Ozsomer and Cavusgil ( 1991 ) , Chao ( 1993 ) and Samiee ( 1994 ) ...
עמוד 7
... impact of brand name versus COO cues cross - nationally , and ( 4 ) to discuss the implications of the above for global marketers . BACKGROUND DISCUSSION With a population of 1.2 billion , China is the world's largest consumer market ...
... impact of brand name versus COO cues cross - nationally , and ( 4 ) to discuss the implications of the above for global marketers . BACKGROUND DISCUSSION With a population of 1.2 billion , China is the world's largest consumer market ...
עמוד 9
... impact of COD and COA and the other informational cues is metric conjoint analysis . The conjoint design includes five factors : COD , COA , brand name , price and quality assurance , comprising three levels each . The research design ...
... impact of COD and COA and the other informational cues is metric conjoint analysis . The conjoint design includes five factors : COD , COA , brand name , price and quality assurance , comprising three levels each . The research design ...
תוכן
1 | |
Special Bibliographic Notes related to special journal issues | 15 |
Contents Pages in Management University of Manchester | 23 |
Exploring Generation XASIAS | 41 |
Management Marketing Abstracts | 48 |
A Hybrid Approach | 55 |
Culture and the FastFood Marketing Mix in the Peoples | 77 |
מהדורות אחרות - הצג הכל
Consumer Behavior in Asia: Issues and Marketing Practice <span dir=ltr>Tsang-sing Chan</span> תצוגה מקדימה מוגבלת - 1999 |
Consumer Behavior in Asia: Issues and Marketing Practice <span dir=ltr>Erdener Kaynak</span> אין תצוגה מקדימה זמינה - 2016 |
מונחים וביטויים נפוצים
advertising American areas Asia Asian assembly associated assurance attitudes brand consideration brand evaluation brand name buying Canada Canadian China Chinese consumers Chinese cultural values choice cities consider Consumer Behavior consumer market COO information Country-of-Origin cues demographic economic economy effects examined example face factors fast food findings foreign gift gift giving givers global greater Haworth Press Hong Kong impact implications important included income indicate individual industrial influence International Business involvement Issues Italy Japan Journal of International less limited major Management mean MNCs North overall perceptions population positive PRC2 present product evaluations purchase recent region rejection relationship relative respondents Review role sample segment significant social South Korea statistically strategies subjects suggest survey Table tion understanding University variables various Western Xers