The Active Consumer: Novelty and Surprise in Consumer Choice

כריכה קדמית
Marina Bianchi
Routledge, 10 במאי 2006 - 288 עמודים

The Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This book provides an economic-theoretical understanding of this phenomenon and the many ways in which innovation can structure consumer choice. The authors show from different points of view how central novelty can be in consumer behaviour, how it relates to technical change and how new consumer capabilities are developed and organized.



Choice without utility? Some reflections on the loose foundations
Economic change choice and innovation in consumption
the role of human agency
The organization of consumption
Consumer goals as journeys into the unknown
Work and the sirens of consumption in eighteenthcentury London
mass rarefaction of consumption and
social structuration and
On the consumption of signs

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