The Active Consumer: Novelty and Surprise in Consumer ChoiceMarina Bianchi Routledge, 10 במאי 2006 - 288 עמודים The Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This book provides an economic-theoretical understanding of this phenomenon and the many ways in which innovation can structure consumer choice. The authors show from different points of view how central novelty can be in consumer behaviour, how it relates to technical change and how new consumer capabilities are developed and organized. |
תוכן
1920 | |
Choice without utility? Some reflections on the loose foundations | 1940 |
Economic change choice and innovation in consumption | 1966 |
the role of human agency | 1988 |
consumption | |
The organization of consumption | |
Consumer goals as journeys into the unknown | |
Work and the sirens of consumption in eighteenthcentury London | |
mass rarefaction of consumption and | |
social structuration and | |
On the consumption of signs | |
Index | |
מהדורות אחרות - הצג הכל
The Active Consumer: Novelty and Surprise in Consumer Choice <span dir=ltr>Marina Bianchi</span> תצוגה מקדימה מוגבלת - 2006 |
The Active Consumer: Novelty and Surprise in Consumer Choice <span dir=ltr>Marina Bianchi</span> אין תצוגה מקדימה זמינה - 1998 |
The Active Consumer: Novelty and Surprise in Consumer Choice <span dir=ltr>Marina Bianchi</span> אין תצוגה מקדימה זמינה - 2014 |
מונחים וביטויים נפוצים
alternative analysis approach argued Becker become Bianchi brand Buridan's ass calicoes Cambridge capabilities capital cent chapter characteristics choose clothing collective commodities consumer behaviour consumer capital consumer choice consumer revolution consumer sovereignty consumer theory consumer-collector consumer’s costs cultural decision defined demand distinction Economic History economic theory economists Edgeworth effect eighteenth century example existing fashion firms framework goals hedonism ibid important income increase indifference curve individual industrial revolution innovation interpretation involved Journal labour input labour supply curves Lancaster Langlois learning leisure lifestyle London mass customization maximization McKendrick modern needs neoclassical notion novel novelty Old Bailey one’s ordinal utility paradigm Pareto particular pleasure possible postmodern preferences problem productivity of consumption rarefaction rational choice rational choice theory real wages requires role routines Routledge satisfaction Scitovsky significant signs social society standard Stigler strategies structure tastes technical change traditional transaction utility function Uusitalo York