Youtility: Why Smart Marketing Is about Help Not HypePenguin, 27 ביוני 2013 - 240 עמודים The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. |
תוכן
Chapter | 7 |
Chapter 3 | 26 |
Chapter 4 | 49 |
Chapter 5 | 70 |
Chapter 7 | 121 |
Chapter 9 | 141 |
Chapter 10 | 154 |
Chapter 12 | 174 |
An Easy Reference Guide | 187 |
Notes | 201 |
מהדורות אחרות - הצג הכל
Youtility: Why Smart Marketing Is about Help Not Hype <span dir=ltr>Jay Baer</span> תצוגה מקדימה מוגבלת - 2013 |
Youtility: Why Smart Marketing Is about Help Not Hype <span dir=ltr>Jay Baer</span> אין תצוגה מקדימה זמינה - 2013 |
מונחים וביטויים נפוצים
accessed January 26 Angie's List answer asked audience Banff Ave Big Poppa blog blog post brand Car Seat Helper Chapter Charmin Clorox Columbia Sportswear consumers Content Marketing create Youtility customer needs customers and prospects downloaded e-mail employees ExactTarget Facebook Facebook Advertising frame-of-mind awareness Freezer Burns friend-of-mine awareness Geek Squad going Google Hilton HiltonSuggests Holiday World HubSpot impact insourcing Internet Interview with Kim iPhone Kim Corak lawn look McDonald's Canada Meijer messages metrics mobile app mobile application mobile device October OpenView pany percent Phoenix Children's Hospital Pools and Spas prospective customers purchase questions Radical Transparency recommendations retail River Pools says search engine self-serve information selling shoppers smartphone social media stain Syncapse Taxi Mike tion tomer tool top-of-mind awareness tweets Twitter users visitors Web Analytics Youtility research team YouTube