Youtility: Why Smart Marketing is about Help Not Hype

כריכה קדמית
Penguin, 2013 - 219 עמודים
The difference between helping and selling is just two letters

If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: ?How can we help?”

Jay Baer's Youtility offers a new approach that cuts through the clut­ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.

Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than seven hundred brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
 

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תוכן

TopofMind Awareness
7
Chapter 3
26
Chapter 4
49
Chapter 5
70
PART III
100
Chapter 7
121
Market Your Marketing
141
Chapter 10
154
Chapter 12
174
An Easy Reference Guide
187
Notes
201
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מידע על המחבר (2013)

Jay Baer is a content marketing and social media consultant and blogger. He speaks to tens of thousands of marketers annually at conferences and conventions, has founded five companies, and has worked with more than seven hundred brands, including Sony, Columbia Sportswear, Nike, Petco, WalMart, and California tourism, among others. He lives in Bloomington, Indiana.

Visit convinceandconvert.com

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