Hooked: How to Build Habit-forming Products

כריכה קדמית
Portfolio/Penguin, 2014 - 242 עמודים
How do successful companies create products people can't put down?

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

Nir Eyal answers these questions (and many more) by explaining the "Hook Model" -- a four steps process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive "hook cycles," these products reach their ultimate goal of bringing users back over and over again, without depending on costly advertising or aggressive messaging.

Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a startup founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, startup founders, and anyone who seeks to understand how products influence our behavior.

Eyal provides readers with:

  • Practical insights to create user habits that stick.
  • Actionable steps for building products people love.
  • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

מה אומרים אנשים - כתיבת ביקורת

דירוג קוראים

5 כוכבים
4
4 כוכבים
1
3 כוכבים
0
2 כוכבים
0
כוכב אחד
0

LibraryThing Review

ביקורת משתמש  - eheinlen - LibraryThing

I found this book to be very interesting, informational and easy-to-read. My only complaint with it is a minor one in that, at one point, the author started a sentence with a number written numerically. You should never do that. קרא סקירה מלאה

LibraryThing Review

ביקורת משתמש  - eheinlen - LibraryThing

I found this book to be very interesting, informational and easy-to-read. My only complaint with it is a minor one in that, at one point, the author started a sentence with a number written numerically. You should never do that. קרא סקירה מלאה

מהדורות אחרות - הצג הכל

מידע על המחבר (2014)

RYAN HOOVER's writing has appeared in TechCrunch, The Next Web, Forbes and Fast Company. After working on Hooked with Nir Eyal, Hoover founded Product Hunt, a company that has been described as "the place to discover the enxt big things in tech.

מידע ביבליוגרפי