Nudge: Improving Decisions about Health, Wealth, and HappinessEvery day we make decisions, and we don't always choose well. The authors of this book believe that the reason for this is that we are all susceptible to cognitive biases and blunders that make us prone to error. But they demonstrate how we can use our human fallability and the way we think to our advantage. |
מה אומרים אנשים - כתיבת ביקורת
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Thought-provoking
ביקורת משתמש - dogsrock - BordersThis book gives a different view on how to shape behavior of large numbers of people - not with mandates, but nudges. The authors' case is interesting and thought-provoking. It's definitely a great read being very well-written and not too bogged down in details. Highly recommended! קרא סקירה מלאה
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מהדורות אחרות - הצג הכל
מונחים וביטויים נפוצים
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מידע ביבליוגרפי
| כותרת | Nudge: Improving Decisions about Health, Wealth, and Happiness |
| מאת | Richard H. Thaler, Cass R. Sunstein |
| מהדורה | מהדורה מעודכנת |
| הוצאה | Yale University Press, 2008 |
| ISBN | 0300146817, 9780300146813 |
| אורך | 293 עמודים |
| ייצא ציטוט ביביליוגרפי | BiBTeX EndNote RefMan |